Our true selves. A journey Towards genuine branding.
Dear Friends,
I want to share something deeply personal with you today.
I’m 42 now and for most of my life, I’ve pretended to be something I’m not. A facade crafted to fit the expectations of others, to be what they wanted or needed me to be. It felt like validation, like acceptance, like love. But in reality, it slowly chipped away at my own sense of self-worth.
It took me decades to realise that I am enough. That we all are.
It’s a revelation that has transformed not only my personal journey but also the way I approach my work. In my creative agency, I’ve made it my mission to help businesses shed their masks and step boldly into their own space. To embrace the quirks, the vulnerabilities, the unique essence that makes them who they are – both as brands and as humans. Because true fulfillment lies not in conforming to someone else’s mold but in embracing our genuine selves.
Stepping out of the shadows and into the light isn’t easy. It requires courage, vulnerability, and a willingness to embrace our imperfections. But the rewards are immeasurable. When we dare to be real, to be authentic, we create connections that resonate on a deeply emotional level.
This is the power of purpose-driven branding. It’s about uncovering what sets you apart, what makes you truly unique, and boldly bringing it to the forefront. When you do, something magical happens. Your authenticity becomes a magnet, drawing your audience towards you with an irresistible pull.
Take Lego for example. A brand based around simple and yet very clear values – a brand that has been around through many generations and who has become synonymous with productive play. How?
By celebrating differences, through Lego’s culture of authenticity, inclusion and energising play, they create a unique sense of belonging.
They strive to consistently deliver experiences that embody the spirit of the brand name, which is derived from the words “play well” in Danish.
On the flip side think about brands who have said one thing and done another, who have disappointed you by being disingenuous. I have a few brand stories that spring to mind but am not brave enough to call them out here! … I’m sure you can think of a few. Trust, once lost is hard to build back up, so be genuine, be you.
I speak from experience when I say that this approach works. It’s not just a theory; it’s a truth I’ve witnessed time and time again.
So I urge you, dear friends, to join me on this journey of unmasking. Let’s build brands that are not just businesses but reflections of our true selves.
Let’s step into the light together.
With love and genuine care
